Background
UX Research
We used personal connections to reach out with people who have potential to buy the property.
We interviewed 12 people of different backgrounds and build 5 different personas.
Design Concept
We developed 5 different concept to serve 5 different personas, and then generated the total concept above the 5 segmented concept.
UX Design
WIREFRAME: We design showroom according to persona.
USER TEST: No need to conduct user testing.
MOCKUPS: We develop the showroom directly.
HI-FI PROTOTYPES: We develop the showroom directly.
FINAL DESIGNS: We develop the showroom directly.
Conclusions
The personas worked well for the rest of marketing initiatives.
How can we test a on ground space in a less expensive way? 3D model? That will be a good question to discover.
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