Persona Building for a Luxurious Villa Community
Showcase_01
Background
- ROLE IN PROJECT: My role in this project is to build the pesronas for potential buyers.
- PROJECT GOAL: To recognize the potential buyer's personas, then to craft the marketing process accordingly.
- TARGET AUDIENCE: Anyone with 1M USD annual income.
- KEY CHALLENGES: The target audience refuses to participate any survey.
UX Research
We used personal connections to reach out with people who have potential to buy the property.
We interviewed 12 people of different backgrounds and build 5 different personas.
Design Concept
We developed 5 different concept to serve 5 different personas, and then generated the total concept above the 5 segmented concept.
UX Design
WIREFRAME: We design showroom according to persona.
USER TEST: No need to conduct user testing.
MOCKUPS: We develop the showroom directly.
HI-FI PROTOTYPES: We develop the showroom directly.
FINAL DESIGNS: We develop the showroom directly.
Conclusions
The personas worked well for the rest of marketing initiatives.
How can we test a on ground space in a less expensive way? 3D model? That will be a good question to discover.
- ROLE IN PROJECT: My role in this project is to build the pesronas for potential buyers.
